Services
A solid analytics and measurement framework is fundamental to establishing a baseline performance of your digital property. As a freelancer, I have clients who range from sole proprietor business owners to large corporations and marketing agencies. Many small business owners don’t have the time or resources for web analytics. They are too busy running their business or simply don’t need a full-time analyst.
Larger business often use an agency for their marketing needs. In many instances, these marketing agencies don’t have the inhouse technical expertise for the more complex analytics implementations required to track leads and revenue and need my expertise to troubleshoot their existing implementation. For these clients, I put experience as software developer (MS in Computer Science) to use. For a luxury resort and hotel, I discovered that high-margin add-on packages weren’t being tracked. While troubleshooting a problem for another client, I found that that datalayer was being overwritten because of bad code placement.
To evaluate your site performance, marketing campaigns and channel performance, you need proper revenue and conversion tracking and attribution. My approach for all clients is to:
An expert analytics audit can readily identify and remediate measurement problems. The review can, for example, help to:
Larger business often use an agency for their marketing needs. In many instances, these marketing agencies don’t have the inhouse technical expertise for the more complex analytics implementations required to track leads and revenue and need my expertise to troubleshoot their existing implementation. For these clients, I put experience as software developer (MS in Computer Science) to use. For a luxury resort and hotel, I discovered that high-margin add-on packages weren’t being tracked. While troubleshooting a problem for another client, I found that that datalayer was being overwritten because of bad code placement.
To evaluate your site performance, marketing campaigns and channel performance, you need proper revenue and conversion tracking and attribution. My approach for all clients is to:
- Audit current analytics
- Develop KPIs matched to business objectives
- Implement a measurement and reporting framework
- Perform SEO audit
- Make recommendations based on data
An expert analytics audit can readily identify and remediate measurement problems. The review can, for example, help to:
- Identify and enable proper tracking of customer actions on web pages
- Build consistent best-practice implementation guidelines to generate actionable data
- Enable a consistent view of users across the entire digital environment
Tools and Platforms
- Google Analytics, Google Tag Manager, Google Webmaster Search Console, Google My Business, Google Ads
- Shopify
- WooCommerce
- BigCommerce
- Magento
- WordPress
- Squarespace
- Weebly
- MailChimp