Services

Tag Toolkit provides web analytics services to help businesses maximize their online presence. A solid analytics and measurement framework is fundamental to establishing a baseline for evaluating your site and marketing performance and proper conversion tracking and attribution.

Google has announced that they will be retiring Universal Analytics on July 1, 2023.  If you haven't start/finished your migration, you won't have the historical data you need for YoY analysis. 

Small businesses often have limited budgets and resources to devote to marketing initiatives. As the business owner, you may already be wearing multiple hats—accounting, human resources, inventory management, or even marketing!  With Google Analytics, you’ll be able to answer questions such as whether your target audience is visiting the site pages you want, why do mobile users leave faster than desktop users and which your social media campaign, Facebook or Instagram drives more traffic.
Analytics Starter Package:
  • Configure and install Google Analytics on your website
  • Implement custom event tags as needed
  • Set up and install conversion tracking pixels - Facebook, Google Ads, and others 
  • Provide tutorial on how to use Google Analytics to improve your marketing performance

Are you an Agency or Marketing Professional who need expert and technical analytics audits to understand the state of your clients analytics? Establishing a reliable baseline is critical for measuring your success. I've worked on over 200 analytics projects for B2B, and B2C businesses of all sizes and learned something from each of the projects. My audit will help you diagnose what's working well, and how your client's Google Analytics infrastructure can be improved.

Buy multi-hour packs - 5, 10, 20 hours - of analytics consulting at a discount.  You can use these hours however and whenever you want.
Analytics Audit Package
  • Review of Google Analytics account configuration
  • Review of existing data
  • Review of GTM setup and implemention
  • Update GA configuration following best practices
  • Update and fix tags in GTM that don't require a developer
  • Recommendations on how tracking can be improved 

Tools  and  Platforms

  • Google Analytics - Universal Analytics and GA4
  • Google Tag Manager, Server-side Google Tag Manager
  • Google Search Console,  Data Studio
  • Shopify, WooCommerce, BigCommerce, Magento
  • Recharge, Bold Commerce, Recurly subscription platforms
  • WordPress, Squarespace, Single-Page Apps
  • SynXis Booking Engine
  • Teachable, Thinkific, Kajabi